Incogni Review 2026: Automated Data Broker Opt-Out Service

Incogni, built by the team behind Surfshark and NordVPN's parent company, automates the same core process as DeleteMe: finding your personal data on broker sites and filing removal requests on your behalf, tracked through a dashboard that shows request status in real time. Launched more recently than DeleteMe, Incogni has leaned into the same privacy-focused engineering culture that built its sister VPN products, and it shows in how transparent the removal-tracking dashboard is.

How It Works

Incogni sends removal requests to its list of monitored data brokers (180+ at last count, smaller than DeleteMe's network but growing) and handles brokers that ignore or push back on requests by escalating under privacy law where applicable, including GDPR and CCPA-based legal leverage in supported regions. That legal escalation step is a genuine differentiator — rather than just resending a polite request indefinitely, Incogni can cite specific statutory obligations when a broker is dragging its feet.

180+ Data Brokers Monitored

Real-Time Removal Request Dashboard

Legal Escalation for Non-Compliant Brokers

Unlimited Family Members On Family Plan

The dashboard transparency is a genuine differentiator — you can see exactly which brokers have been contacted, which have complied, and which are still pending, rather than waiting for a periodic report like some competitors provide. That live status view makes it easier to understand what you're actually paying for on a month-to-month basis rather than trusting a black-box process.

How It Compares

Against DeleteMe, Incogni is priced lower for an individual plan and its family/unlimited plan covers an entire household for a flat price rather than charging per additional person, making it the better value for larger households. DeleteMe still leads on raw broker coverage with its larger network of 750+ sites versus Incogni's 180+, so the choice really comes down to whether you prioritize price and family value (Incogni) or maximum coverage breadth (DeleteMe).

Pricing

Incogni is priced lower than DeleteMe for an individual plan, and its family/unlimited plan covers an entire household for a flat price rather than charging per additional person, which makes it one of the better values for larger households wanting broker removal for everyone. The pricing structure is also simpler than DeleteMe's tiered multi-year discounting, with fewer plan variations to compare.

Who It's For

Incogni suits anyone prioritizing price and simple family-wide coverage over maximum broker-list breadth, and it's a natural pairing if you're already using Surfshark VPN, given the shared parent company and consistent product philosophy. It's a strong choice for larger households specifically, where the flat family pricing gives a real cost advantage over per-person competitors.

Where It Falls Short

Smaller Broker Coverage Than DeleteMe

Some Removals Take Multiple Cycles

No Standalone Credit Monitoring

Incogni's broker list, while growing, is smaller than DeleteMe's, so if a specific broker matters to you it's worth checking their coverage list before subscribing. It's also, like DeleteMe, purely a data-removal service with no credit monitoring component, so it needs to be paired with a monitoring product for full coverage.

Verdict

Incogni is the better value pick between the two major data-broker removal services if price and family coverage matter most to you, with a genuinely useful real-time dashboard. If maximum broker coverage matters more than price, DeleteMe's larger network still has an edge.